What a Writer Needs to Know About Article Distribution Writer
There are certain sets of skills and knowledge that are a part of any job to be completed properly. This pertains to writing for article marketing as well as it is for any profession.
I’ll leave the particular skill sets necessary for someone who provides expert article writing for marketing purposes for another time. In this short piece, I want to describe in general terms what such a writer needs to know.
At the heart of the purpose of article marketing is search engine optimization (SEO). I’m sure you recognize that SEO is a very complex notion, and, because the search engines are continually updating the algorithms that impact search engine results, the variables of SEO are frequently changing. However, if we are only considering the task of the writer, we can narrow the list of specific aspects of search engine optimization to just a few.
Keyword Use: Sometimes one hears very specific recommendation about, for example, how often a keyword should be used in an article. One person might say, “You must use your keyword between 5% and 8% of the time.” However, there is no consistent statistical evidence that gives us any magic percentate. But here are a few generalizations about keyword use that work:
1. Make an effort to include your keyword (or at least part of the key phrase) in the article’s title.
2. If possible, include your primary keyword in the article’s first paragraph (or the second paragraph at latest).
3. Avoid using any keyword or key phrase much more than ten percent of the time or much less than 3 percent.
4. Never try to optimize for more than three versions of a keyword in a single article.
Duplication of Content: If you are contracted to write multiple articles pertaining to the same keyword or small keyword list, you must make sure that the articles are sufficiently unique that the search engines will recognize them as different content. It may take a while for the search robot to recognize the similarity, especially if the duplication appears on different sites, but eventually one of more of the major search engines will consider one of the articles as redundant information and only list the other in any results. There is a free tool that can be used to check the level of uniqueness among up to four articles at a time. You can find and use it at dupecop.com. The same site offers a version of the software for use on your own desktop that will compare up to twenty-five articles simultaneously. It is priced very reasonably, and I use mine on an almost daily basis.
In addition to that limited understanding of SEO, a good content marketing writer should be aware if a concept called article spinning. Content spinning is simply providing alternatives for segments of the article. The segments might be single words, phrases, sentences or even complete paragraphs. After the multiple variations are written and coded correctly, they are then entered into article marketing software that randomly selects from the many alternatives. The type of software is called a spinner.