Writing And Marketing Articles

So you’ve finished the content for your article. You are ready to start your article marketing campaign. So now you will be needing an article outline often referred to as the article summary. 

But what do you have to ideally put in your article summary to get the best results from your article submissions?Should it be an abstract or an article teaser? Keep in mind that the puprose of your article outline is to lure a reader or your article to read the rest of it.  It’s almost like a sales page except for your article.  It will in countless cases, make the difference as to whether your article gets read or not read. 

Here is what you would ideally wish to be in your article outline.  First off , you’ll want the article outline to be about two to 7 sentences in length.  Secondly, you’ll need there to be a mention of the emotional benefits that this article brings to your reader, talk right to your target reader’s interests.  Third, you will want to include at least four to seven keywords that are related to your article subject. It might be a brilliant idea to use keyword research tools to determine the best keywords to use, you may need keywords that may help folks searching, find your article.  By using the right keyphrases you can simply increase the number of times your article is located, and the number of times it is read. 

Now let us go on to talk about what should not be in your article outline. 

One, you don’t want to copy the title of your article in your article outline.  2, there is no need to use your author name in the summary of your article.  3, there isn’t any need and you must not put your web site name in the outline ( it will appear too promotional ).  4, you’ll wish to leave out any self-promotion.  Remember back when we discussed above about making your outline like a sales page, this didn’t mean to sell your product in the outline, but rather to sell the reader on reading the article.  So keep the outline copy to contain only article promotion and not self promotion.  Four, never use more than two paragraphs or fourteen sentences in your article outline, or it will simply bee too large and nobody will bother to read.

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